As has been said, reliable and truthful data is company´s one of the most valuable assets and its importance cannot be overemphasized. Unreliable data leads e.g. to unreliable and unpredictable decision-making. Therefore, it is necessary to ensure trust in data.
In order for trust to emerge, the key issues that make data unreliable must be identified and fixed. Implementing a comprehensive data quality strategy may take a long time and requires a considered approach, but implementing it in your organization would be e.g. more efficient and generate more revenue.