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in the
Data Economy

Data monetization explained so that everyone understands it!

The book is for data monetization purposes, helps you to build bridge between IT department and business design to maximise data driven value creation.


Data productizement and servitization are explained with real-world example case stories. This book is primarily for data business developers and contains just bare minimum of technical terms.  

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The language used might now be occasionally less optimized. When the book is finished content-wise, we'll let native English-speaking people polish it. You will eventually get the polished version even if you buy it now.


Table of contents and FREE sample chapter Published!


of C-level experiences

Content derived from
successful data monetization cases

curated wisdom of 300+

academic articles

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Deliver Value in the Data Economy

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Meet the authors

CxO professionals in platforms, data and API economy



PhD (Information science), Experienced CDO and COO

Long term API and Data Economy professional with PhD degree built around  network driven economy.


Jarkko is the creator of the Data Product Toolkit, which helps organizations to take advantage of data, design data products to maximize internal reuse and partner network value, and eventually, monetize derived data-driven services. As part of the toolkit development, Jarkko has defined first in the world Open Data Product Specification which is a vendor-neutral, open-source machine-readable data product metadata model. It defines the objects and attributes as well as the structure of digital data products.

​He is currently pursuing his 2nd PhD in the University of Jyväskylä around the design-driven data productizement process, which binds together data products and data strategy in companies.



DSc (economy), Seasoned CEO in multiple companies

Toni Luhti, D.Sc. (economics), is a founder of MindMote Ltd., co-founder of Data Product Business, and co-author of Data Economy 101 book. Toni also holds multiple positions in different start-ups and member of the board or advisory board. Over 20 years of IT and digitalization experience with the latest academic knowledge makes him a highly valuable executive for companies of all sizes.


During his career, he has been working for many international and local listed companies in various management positions. Typically his positions are focused on digital transformation, lean organizations, and adopting modern technologies. With a deep understanding of servitization and the consumption-based business model, he can turn technical innovations into revenue streams.



M.Eng, value creation wizard in data servitization

Jussi Niilahti, M. Eng. has over 20 years of background in different aspects of digitalization, especially from data platforms, APIs and data products, geospatial data, public sector, data-driven planning, and development. His expertize is the ability to guide tech-business decision-making together with technical and business-oriented colleagues, partners, and customers in people-oriented ways of working. His skills are demonstrated in practice.

Over the past couple of years Data Economy and Data as a Service, both technical and business perspectives, have been his major objects of interest. Jussi was co-author together with Jarkko Moilanen when creating Open Data Product Specification which is a vendor-neutral, open-source machine-readable data product metadata model. It defines the objects and attributes as well as the structure of digital data products.

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