Talking about the data economy is fun and people engage in it nowadays pretty well. At some point in the discussions, focus turns into practical models to clone instead of reinventing the wheel. One of the things most business people want to see is model how the data monetization wheel spins. I will shortly introduce one practical model selected from the one globally operating company I have had pleasure to work with. The case company is new to the data economy and thus the model is the initial version and due to change over iterations and time. The overview of the model is the presented picture. Let’s have a look deeper look at it.