2nd Chapter From The Data Economy 101 book is published



The Data Economy 101 book is the number 1 book to read for anyone wanting to understand data economy and data monetization from a business perspective. If you are looking for yet another acronym-filled technology porn book, then this is not the one for you. But if you want to learn data business models, data products and data services driven monetization, then head to the shop and get the book now!


Second Chapter published on schedule

The second published chapter was published as planned on 15th Feb 2022. We are publishing one chapter each month until we have 6 chapters. The last chapter is coming out this summer. After that we can start selling printed old school versions too. Now you can buy digital version (PDF, EPUB, MOBI).


Note! If you buy the book now at a bargain price, you will get future updates for free!

Focus on strategy

The published chapter focuses on data and business strategy aspects. In this chapter, we will begin to focus our thoughts on the issues within the responsibility of business management, how data and its utilization can advance your business, start your company’s data production, and start building a data-driven culture in your organization. The main focus of this chapter is on practical findings and experienced issues within the companies who have started their data journey already and lessons learned from multiple perspectives.


The main focus of this chapter is on practical findings

The main focus of this book is on data economy but economy for data requires data and management for it. Before heading to data transactions, data exchange or even selling and purchasing data, it is crucial to understand what data you already have, why you have it, what data you need and especially what value your data generates for you. For all this, you need to have a clear and measurable business reason to even start your company’s data production, and build, a data-driven culture in your organization.


The main focus of this book is on data economy but economy for data requires data and management for it.

At first, we will start by integrating the company’s existing business strategy and objectives with data utilization and its goals. As a logical continuation of this, we think about how to get started without planning for years or tackling things that aren’t that important for the beginning. In the third paragraph, we talk about one vital issue, which is to evaluate and identify the data maturity of your company and your operating environment or industry. In the fourth paragraph, we take a brief look at the current state of the data market and how your company should approach this. We conclude this chapter with a practical use case for an assessment of a large company operating in its own operating environment and experiences from the perspectives discussed in this chapter.


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